LIDO-LANG unveils its new image

LIDO-LANG Technical Translations launches its new logotype in November 2009. The new trademark epitomises the key strengths of the brand: energy, innovation and expertise in action. Together with the trademark revamping, the company’s new website and graphic identity are also being launched.
The new logotype is straightforward and clear. The brand's mark alludes to the company's technological expertise. The logotype's components in a 3D image comprise a perfect whole, emphasising partnership in collaboration. The brand's colours of orange and steel grey reflect the energy and dynamism of the company’s development as well as its reliability and expertise, which represent the foundation of the company's operations.

The new logotype forms the basis for the new visual layout and information materials on the company. The revamped website has been up and running for several days now. Its structure and layout are designed to enable clear and intuitive navigation as well as the ease of finding relevant information. The website features a full description of the company’s profile and range of services. LIDO-LANG’S clients can also check the progress of their ongoing translation projects, inquire about project pricing or log in to XTRF™ portal.

Together with the new logotype, a new promotional motto is also launched, namely Knowledge behind the words. "The motto brings together our long-term, extensive experience and drive for continuous development and high quality, which is of paramount importance for the services we provide. The motto conveys the message that, behind our projects there is, first and foremost, knowledge – the expertise of our translators and the practical knowledge of our coordinators and project managers" - says Jerzy Nedoma, LIDO-LANG'S CEO.

The new visual identity is only the beginning of the changes and new business pursuits of LIDO-LANG. The company recently established its sales representation office in Portugal and is currently in the process of selecting other locations for the establishment of more offices abroad. LIDO-LANG is also actively working on new development directions for its proprietary system for translation agency management (XTRF™).
The new graphic layout is yet another proof of the dynamic development of the company, rendering LIDO-LANG a highly respected, stable and reliable business partner.

Sincerely,

Monika Szybowska
LIDO-LANG Marketing & PR Manager
marketing@lidolang.com
ul. W. Sławka 3, Kraków, Poland